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Yahoo! Search Marketing (formerly known as Overture) Keyword Selector Tool
The Yahoo! Search Marketing (formerly known as Overture) Keyword Selector Tool provides
keyword data from the previous month. It is useful in your keyword research for optimizing your
website for high placements in the search engine organic search results, as well as helping you
decide on the relevant search terms to bid for your Yahoo! Search Marketing Pay-Per-Click
campaigns such as Yahoo!'s flagship product "Sponsored Search", and "Content Match".
Just enter a term (single keyword or keyword phrases) related to your site and it'll show you:
- Related searches that include your term
- Estimated number of times your term and all related terms was searched on last month
Clicking on any of the related terms will further drill it down and show you more variations,
and the number of times each of these variations were searched on the last month.
As this tool provides a large number of possible keywords, you should be able to generate
a large keyword list and quickly pick out the most promising ones for Search Engine Optimization
(SEO) purposes, and your Pay-Per-Click (PPC) advertising campaigns.
Yahoo!'s "Sponsored Search" is a form of Pay-Per-Click advertising. It can quickly bring you
highly targeted visitors to your website and increase your customer leads. It allows you to control
your ad placement within sponsored search results across the Web.
"Content Match" is another product of Yahoo!'s that can provide you with additional targeted
leads. It complements your "Sponsored Search" campaign by displaying your existing listings
along with relevant product/services reviews, articles and more. You can set your bids separately
from your "Sponsored Search" campaign thus enabling you to have better control of your Return-On-
Investment (ROI).
Your ads will appear in "Content Match" distribution networks such as Yahoo! itself, MSN, CNN,
ESPN and more.
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