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Yahoo! Search Marketing (formerly known as Overture) Bid Tool

The Yahoo! Search Marketing (formerly known as Overture) Bid Tool shows you the maximum amount of money advertisers are spending per click per keyword for their Yahoo! Search Marketing Pay-Per-Click (PPC) Advertising campaigns.

The information this tool displays will show you the amount of money per click per keyword that you'll need to pay in order to secure your desired Ad. position/ranking in the Yahoo! "Sponsored Search" result listings when someone searches for your keyword term. The higher your keyword bid, the higher will be your ranking in the listings vis-a-vis your competitors.