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Yahoo! Search Marketing Bid Tool  
 

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Yahoo! Search Marketing (formerly known as Overture) Bid Tool

The Yahoo! Search Marketing (formerly known as Overture) Bid Tool shows you the maximum amount of money advertisers are spending per click per keyword for their Yahoo! Search Marketing Pay-Per-Click (PPC) Advertising campaigns.

The information this tool displays will show you the amount of money per click per keyword that you'll need to pay in order to secure your desired Ad. position/ranking in the Yahoo! "Sponsored Search" result listings when someone searches for your keyword term. The higher your keyword bid, the higher will be your ranking in the listings vis-a-vis your competitors.

The Yahoo! Search Marketing Bid Tool is also useful to your Google Adwords PPC campaign as it'll give you a rough idea of how much Adwords advertisers might be paying for the same keyword, although this might be different in certain cases.



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