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Alexa Toolbar  

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Alexa Toolbar

Alexa provides a free downloadable toolbar called Alexa Toolbar that integrates with your Internet Explorer browser. The Alexa Toolbar is a free search and navigation companion. It's one of the most useful tools around for any online business as it provides you with useful information about the sites you visit without interrupting your web browsing.

Amongst the useful information the Alexa Toolbar provides are information such as:

  • Who owns the site and how do you contact them?
  • Do other people like the site?
  • How much traffic does the site get? (Alexa ranking -- this is also displayed at the toolbar itself)
  • Are there other sites you should visit instead?

These information will help you in your decision-making when considering joint ventures or link partnerships with other websites. It'll enable you to ascertain the credibility and perceived value of the site and also the amount of money to pay if you so decide to advertise in it.

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