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Having an arsenal of high quality and reliable internet marketing tools at your disposal is absolutely vital to the success of your online business.

When surfing the net, I believe you must have come across a myriad of free internet marketing tools, and this can sometimes be really confusing because you're not sure of its quality and reliability.

Furthermore, some of these free tools might come with hidden agendas and as such, you'll need to be cautious. However, there're also many great tools out there that are free.

The following are some of them that can complement your existing tools, and greatly add-value to your online business and give you the edge over your competition:

1. Link Poularity Checker

2. Alexa Toolbar

3. Yahoo! Search Marketing (formerly known as Overture) Keyword Selector Tool

4. Google Adwords Keyword Tool (Keyword Sandbox)

5. Yahoo! Search Marketing (formerly known as Overture) Bid Tool